Journey so far!

 

Professional journey…

  • Building an AI-enabled platform that will make efficient caregiving accessible & affordable across borders.

  • Brand, marketing & content strategy

    Digital marketing (SEM, SEO, social media marketing, email marketing)

    Strategy and design for creatives

    Go-to-Market strategy

    Industry & market trends

    User research

    Competitive landscaping

    Opportunity sizing

    Product/project management

    Epoch App launch in 2021

    UX research & design & launch for new website in 2022

    Design

    Designing elder-proof & dementia friendly homes

    Created senior living home design manual

  • Creating the revised marketing strategy & designed campaigns for European market

    Digital marketing (SEM, social media marketing, email marketing) Led strategy and design for creatives

    Moderated sessions in DEMO DAY

  • Launched a D2C brand - CraftYouNeed, for Indian handicraft and handloom in 2016 Lead for brand strategy & product development

    Developed and managed the e-commerce website

    Vendor management & category management

    Post order execution & experience

  • Responsible for creating sales pitches, website development, team management, pricing strategy and project management & delivery

    Secured and managed design projects for Maruti Suzuki India Limited, The Jurist, Epoch Elder Care, Humane Society International, G-Towne Society

 

Professional skills

 

Education

Automotive Design Studies | University of Petroleum & Energy Studies

Product Management | Kellogg School of Management

Design Thinking | Kellogg School of Management