Journey so far!
Professional journey…
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Building an AI-enabled platform that will make efficient caregiving accessible & affordable across borders.
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Brand, marketing & content strategy
Digital marketing (SEM, SEO, social media marketing, email marketing)
Strategy and design for creatives
Go-to-Market strategy
Industry & market trends
User research
Competitive landscaping
Opportunity sizing
Product/project management
Epoch App launch in 2021
UX research & design & launch for new website in 2022
Design
Designing elder-proof & dementia friendly homes
Created senior living home design manual
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Creating the revised marketing strategy & designed campaigns for European market
Digital marketing (SEM, social media marketing, email marketing) Led strategy and design for creatives
Moderated sessions in DEMO DAY
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Launched a D2C brand - CraftYouNeed, for Indian handicraft and handloom in 2016 Lead for brand strategy & product development
Developed and managed the e-commerce website
Vendor management & category management
Post order execution & experience
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Responsible for creating sales pitches, website development, team management, pricing strategy and project management & delivery
Secured and managed design projects for Maruti Suzuki India Limited, The Jurist, Epoch Elder Care, Humane Society International, G-Towne Society
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Professional skills
Education
Automotive Design Studies | University of Petroleum & Energy Studies
Product Management | Kellogg School of Management
Design Thinking | Kellogg School of Management